HoneyPoC was a project to look at how popular CVE PoCs could be. AutoPoC took that concept and enabled the mass creation of disinformation. Also, Data is beautiful.
One of the areas that I love when it comes to red/purple engagements is profiling organizations on LinkedIn and GitHub, looking for crucial information that can lead to more juicy enumeration.
Pass the X attacks originate from having a piece of information, in these examples this will be a hash, a set of credentials or a Kerberos ticket and then leveraging them for lateral movement throughout a network.